James Dawson-Hollis' installation uses working sound equipment, still photographs, and demo tapes by unknown rock bands to transform Momenta's space into a casual, optimistic viewing and listening environment.

Dawson-Hollis presents work accumulated through the posting of an ad in Melody Maker, a popular British music magazine, requesting demos. Included with the playable demo tapes are personal letters, photographs and press he received from musicians responding to his ad. While having listened to all the music found on the demo CDs, Hollis rejects any quality control. The result is a very celebratory archive of creative optimism, potential, and, on the whole, mediocrity.

   
   

 

On hand in the installation are a set of Hollis' hand cast 'negative records'. The records were pressed directly from standard commercial releases, but in reverse. Hollis' negative records are complete inversions of such famous songs as "Never Learn Not To Love" performed by the Beach Boys and written by Charles Manson. As the deck spins backward we hear the space between the grooves. In complement to the records, Hollis presents photographs of North London music venues,. Dark and empty, they reveal a space whose architecture has been consciously erased.

 
   
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